6 articles that week
IDC, February 3rd, 2023
In a recent webinar, we presented an entirely new marketing and sales approach to replace the well-known funnel. Based on extensive research, IDC's new Adaptive Customer Experience (ACE) model is a circular and evolving framework and not linear at all, like it's predecessor.
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Solutions Review, February 2nd, 2023
Solutions Review's marketing technology editor, William Jepma, asked ChatGPT for marketing automation best practices. After reviewing its answers for clarity and editing them for grammar, we compiled them below. The questions we asked the AI will be highlighted in red
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Forrester, January 31st, 2023
Compelling digital marketing requires the delivery of targeted, consistent, and cohesive experiences across the entire range of interactions spanning digital channels. As B2B buying decisions have continued to increase in complexity, extensive and shared digital marketing skill sets have become a must.
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SearchCIO, January 31st, 2023
If Web 3.0 can provide greater privacy, more marketing reach and better targeting, the World Wide Web's latest iteration could ease the online customer personalization problem.
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Forrester, January 30th, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives - including channels, programs, campaigns, and tactics - to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
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Bingo is a game that has been around for decades, but many people were surprised when it was re-invented this century as an incredibly popular online game.
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