Merging Business Logic And DevOps
DevOps.com, Tuesday, June 17th, 2025
I remember recently sitting with one of our application owners, trying to figure out why automation initiatives felt perennially stuck. Everyone on the infrastructure side had scripts that handled tedious tasks, and our development teams had pipelines that delivered code faster than ever - yet executives remained stuck on why automation wasn't creating the kind of business impact they had expected.
The answer was simple: We had never articulated our work in terms of the goals they focus on. In other words, I saw that bridging the gap between DevOps and business logic was the way past the buy-in ceiling.
Where DevOps Hits the Business Wall
DevOps started as a way to merge the needs of developers and infrastructure engineers so code could flow from commit to production in a seamless pipeline. That approach dramatically cut the time it took us to deploy new features, and it reduced environment inconsistencies that usually caused failure. Those early gains were dramatic - fewer manual handoffs, more frequent releases and far less friction between dev and ops.