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All issuesVolume 317, Issue 4IT NewsSales

Bridging The Sales Coaching Gap With Generative AI

RTInsights, Monday, August 26th, 2024

By equipping managers with Generative AI sales coaching tools, organizations can overcome traditional challenges, such as subjective feedback, inconsistent coaching opportunities, and limited resources for personalized coaching, paving the way for improved sales team agility, resilience, and success.

Growing revenue starts with empowering sellers to build high-performing teams. Empowering sellers means equipping reps to effectively sell not just a product but the value it will drive through personalized coaching tailored to each sales rep's skillset and background. In fact, according to the Sales Management Association, companies providing optimal sales coaching realize annual revenue growth rates 16.7% greater than those that provide no coaching. Increasingly, businesses are looking to Generative AI to help.

Why? Despite the known importance of coaching, Gartner finds that only 40% of sellers report working within a well-established coaching culture at their organization.

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