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All issuesVolume 302, Issue 5IT NewsSales

SDR To AE: The 90-Day Guide I Wish I'd Had

sales hacker, Monday, May 29,2023

'What does a BDR do, anyway?' my mom asked me. I'd just gotten a job at a company that deals with AI solutions, and I would have to relocate.

'I think it's something like customer success - but I guess before they become customers? I'm not sure, Mom. I'll figure it out,' I told her.

So. If I were to look back at my journey and how far I have come from - the 'What does a BDR do?' to being an account executive who's closed more than 70 logos - I would say I have grown quite a lot professionally. There's one major moment in my career graph I cherish: the transition from being an outbound SDR to an inbound AE.

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