Chart Your Path To Integrating Sales And Marketing Activities
Gartner , Saturday, April 29,2023
The top three priorities for heads of sales in 2023 all revolve around commercial convergence. And for good reason - as organizations aligning cross-functional KPIs are nearly 3 times more likely to exceed their new customer acquisition targets.
Now, the strategy to align sales and marketing activities is not new. Heck, we in the Gartner for Sales practice have been beating this drum for the last decade at least. Back then, it was so our organizations could come together to create the insight we would use to arm our sellers to be thought leaders.