Losing Big Deals? Fix These 5 Sales Process Fails
sales hacker, April 10th, 2023
Too often, I see sales teams thinking of their 'sales process' as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage.
And I see those same teams wrongly claiming, in deal reviews, that these are the things that killed their deals:
- Product functionality gaps
- Price gap
- Company capability gap
- Bad news from left field
Wrong.