Using Sales Conversations To Find Product-Market Fit
Sales Hacker, January 30th, 2023
The first goal of sales at a startup isn't to bring in revenue - it's to get customer feedback.
I've spent the last year working to find product-market fit for my startup, Dock. I've used our sales process to iterate our way to product market-fit and wanted to share what I've learned along the way.
My guiding light has been Y Combinator's mantra of 'build something people want.'
Find 10 people, then 100 people, then 1,000 people who love your product.
Get a few paying customers who really love your product and build from there.
But finding product-market fit is harder than it sounds. The days of building a point solution in uncharted territory are over. Software markets have matured to a point that every viable category has multiple solid competitors and any new markets get commoditized quickly.