12 Customer Lifecycle Metrics For Your SaaS Business
Heinz Marketing, January 23rd, 2023
Organizations are facing budget cuts and layoffs in the current market. In the first two weeks of 2023, 91 tech companies have laid off nearly 24,000 employees (Matt's LI post). And marketing has taken a huge hit from the budget cuts.
During an economic downturn, it's more important than ever to remember that loyal customers are an important source of cash flow and organic growth. The reduced marketing budget is essential to bringing in revenues from key customers. Read more about marketing's role post-purchase and how marketing can create growth through positive customer experience throughout the customer lifecycle i.e., all the stages of the bow tie funnel.