Creating ridiculously good content isn't just about whipping up catchy articles or viral videos. It's a strategic dance, blending planning, execution, and optimization like nobody's business.
And this dance ain't cheap.
Content marketing costs can swing from $5,000 to $20,000 a month on average, depending on how ambitious you get.
These costs involve complex video productions, in-house teams of content creators, or partnering with an agency - each choice comes with a price tag. (I'll touch on this later)
According to the Content Marketing Institute, B2B companies are putting their money where their mouths are, with a whopping 22% shelling out at least half their marketing budget on content between 2022-2023.
Why the shift? Simple. Content delivers. We're talking about nearly 30% of marketers shifting budgets from paid ads to content creation in just one year - that's a serious commitment.
A LinkedIn newsletter is a regular publication that you can create and send to your LinkedIn followers. Newsletters are a way to share curated content, company updates, industry news, or other valuable insights with your followers.
Unlike other types of content, newsletters are sent directly to your followers' inboxes.
The challenge for most people is producing high-quality content on a regular basis. ITNE (IT News and Events, LLC) has been producing curated enterprise IT content for traditional newsletters for many years. We now offer that content for LinkedIN newsletters!