InformationWeek:Radical Automation of ITSM (March 12th)
IT - Email

Email Marketers Feel Google, Yahoo DMARC Policy Change
Search Customer Experience, Wednesday, February 7th, 2024
As marketers face changes to email authentication and third-party cookie deprecation, contact centers are a treasure trove of first-party data to drive multichannel campaigns.

Marketers who send 5,000 or more emails at a time to Yahoo and Gmail addresses will be blocked if they don't adhere to authentication protocols, starting this month.

This comes on top of Google deprecating third-party cookies in Chrome this year, which it began with 1% of users last month. Google plans to phase out third-party cookies for the rest of Chrome's users -- who account for almost two-thirds of browser users worldwide -- in the second half of 2024.


EasyDMARC VS Proofpoint DMARC
EasyDMARC, Wednesday, February 7th, 2024
Looking for email authentication and security software? This article proposes the EasyDMARC platform as a Proofpoint alternative for DMARC software.

We've reviewed features on EasyDMARC and Proofpoint's Email Fraud Defense products and considered user reviews to help you choose the best solution for your needs.

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