DARKReading: The Future Of Risk-based Detection (April 6th)
IT - Sales

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We'll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.

Employees Need Gratitude By Juliane Waack

According to studies, showing gratitude strengthens relationships, lifts the mood, and increases motivation. So why do so many companies fail to be grateful when it comes to their employees?

How Your Revenue Team Can Avoid These 5 Missteps in 2023 and Beyond By Caroline Forsey

Help your RevOps team drive growth. Learn from Sendoso's VP or Revenue Operations to learn the biggest missteps she sees RevOps teams making and how you can avoid them.

Gain sales strategy alignment and winning go-to-market strategies

The tech market especially is well-known for change. While sales teams are usually well trained in the features and functions of a new technology, including their horizontal application across industries, they do require, however, more insight to the strategic priorities of business buyers at an industry level. An effective training program empowers them with a sharp understanding of the technologies, the industry and enables them to build strong go-to-market plans and value-selling strategies that deliver lasting business growth.

Sales Organizations that Prioritize Alignment with Marketing Are Nearly Three Times More Likely to Exceed New Customer Acquisition Targets

Sales leaders say that aligning commercial functions, such as sales and marketing strategies, is their top priority for 2023, according to a survey by Gartner, Inc.

Gartner surveyed over 200 sales leaders in November and December 2022 to understand how sales teams align their go-to-market approach to changing customer needs.

'As buyer journeys become more complex, commercial organizations must deliver a more integrated human and digital customer learning experience,' said Billy Luckey, Director, Advisory in the Gartner Sales Practice.

If you're not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! Spotify, iTunes, Blubrry, Google Play, iHeartRADIO, Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google or search on Audible!

This week's show is entitled, 'How a 'Day 1 Mentality' Wins in B2B Sales and Marketing' and my guest is Rishi Dave, Expert Partner at Bain & Co.

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