As part of Solutions Review's Expert Insights Series-a collection of contributed articles written by industry experts in enterprise software categories-Yamini Bhat, the co-founder and CEO of Vymo, outlines what will (and won't) work for sales teams in 2023 and beyond.
There was plenty of promise in early 2020 when sales predictions included personalization, the use of analytics, and the need for optimized solutions. Then COVID-19 changed everything and saw the world exponentially embracing digital options. As online buying experiences got faster and sleeker, people became accustomed to a seamless experience with superior customer engagement. These expectations also influence the workplace. As customer journeys continue to be phygital-the integration of physical and digital elements-sales leaders need to look at these trends to determine what will work for their teams in the year ahead.
Is there a fail-proof strategy to win over customers? Here's what will work and what won't.
