For years, display ads have received a bad reputation. Marketers misunderstood them, leaders don't see a high ROI on them, and customers hate them when they block content on websites
So what if it told you most people don't know the real value of display ads? When done correctly, display ads can be an affordable way to stay top of mind with your customers, and an easy way to create content. Let me tell you why.
1.) Display ads are made for impressions, not clicks
In the aftermath of the 2008 recession, businesses lost confidence in the economy, and the entire ad market in the U.S. dropped by 13%.
As history has a funny way of repeating itself, a recent report from the International Business Barometer shows that more than half of businesses anticipate cutting marketing spend over the next 12 months in fear of the next recession.
While short-term savings are important, businesses that continue to invest in share of voice by maintaining their marketing strategies ultimately realize longer-term profitability improvement. It also gives them the opportunity to be the only voice in the room - leading those who are bold enough to make leapfrog moves in the market to come out bigger and stronger on the other side.
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