IDC FutureScape: Top 10 Predictions for the Future of Trust
IDC, November 17th, 2022
November 17, 2022,
Volume 296, Issue 3
With the growing prevalence of cloud-based services greater volumes of data are being collected and analyzed, driving the need for more automation to provide insights into the data as well as artificial intelligence innovations that promise to alleviate pain points experienced by organizations and their customers.
At the same time, as cyberthreats increase in number and sophistication, consumers are more aware of and sensitive to data breaches. Privacy by Design principles are being re-evaluated as customers become more curious and cautious about how their personal information is used. And, while rules and regulations regarding where and how data is stored and transmitted are changing, businesses recognize that their customers cannot tolerate disruptions to the digital infrastructures that undergird their work and daily lives. All this uncertainty is prompting organizations to turn to "the certainty of data."
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