Many data protection 'start-ups' are now rebranding as security companies, presumably in an attempt to gain more market traction and increased TAM for their solutions.
What does this say about current security threats and how we should be protecting our critical data in the future?
Back in the early 2010s, data protection was in a depressing state. There had been little or no innovation over the previous decade, save perhaps for the transition to disk-based backups and data-deduplication appliances. CDP turned out to be a busted flush, as end users realised the misalignment between a transaction and block-based storage updates.