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Citrix News

It's that time of year again! We are now accepting applications for both the CTP and CTA Programs. Click here to apply to either program and keep reading below for more information.

Citrix is excited to announce that we are now accepting applications for the Citrix Technology Professional (CTP) and Citrix Technology Advocate (CTA) classes of 2023! The application window will remain open until December 31, and you can submit your application here.

CTP and CTA candidates are selected for the program by the Citrix Community team, CTPs, and CTAs. There are formal reviews and voting processes based on the candidate's alignment with the program guidelines.

Want to learn what it takes to be a CTP or a CTA? Just keep reading.

Thousands of Citrix customers leverage our on-prem and cloud endpoint management solution - Citrix Endpoint Management - to protect, secure, and enable work on millions of mobile devices around the globe.

Our customers have been using this solution for more than a decade!

In July 2022, Citrix announced end of sale (EoS) for net new customers, while continuing to support existing customers by providing Day 0 support, performance, and security updates.

After that announcement, we received a lot of feedback from customers, who overwhelmingly wanted us to revisit our EoS decision. They valued their Citrix Endpoint Management investments and wanted Citrix to enhance the solution as they grew the number of devices under management.

In Citrix Consulting Services, most of our engagements involve Microsoft technologies. But Linux virtual desktops have proved to be an interesting use case for many of our customers.

It's an ideal solution for developers, high-graphics users, and others. One interesting scenario I worked on recently involved a non-domain joined (NDJ) Linux VDA, which provides IT departments with the ability to deliver a Linux Desktop in a segregated, secure environment where Active Directory integration is not possible.

We all know that latency across digital channels hits revenues hard. A famed Amazon study from over a decade ago found every 100ms of latency costs 1 per cent in sales.

That study was in 2009; Gordon Brown was the prime minister and the Black Eyed Peas topped the UK and U.S. singles charts. It was a very different time. But the importance of network connectivity to underpin retail sales remains, and post-pandemic, has intensified.

It's been a difficult time for the retail industry - with lockdowns resulting in many brick-and-mortar stores being forced to completely redefine their businesses. Stores that relied on high street footfall and in-store engagement needed to create new ways of reaching their key customers.

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