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In An Agile World, Who Needs B2B Marketing Planning?
Forrester, September 12th, 2022
September 12, 2022,
Volume 294, Issue 2

With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum.

New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time.

B2B marketing teams are under pressure to deliver high performance. They have to deliver results that have clear attribution to marketing efforts.

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Other articles in the IT - Marketing section of Volume 294, Issue 2:

See all archived articles in the IT - Marketing section.