TechTalk: Analyst Series With IDC, East (Jan. 17th)
IT - Marketing

Remote work can make one miss out on opportunities to build unattainable personal connections without direct human interaction. It's not the same without face-to-face interactions. Now the question is, how should corporations react?

Creating appealing digital experiences that persuade people to participate is crucial.

Webinars are an essential part of this strategy since they capture the interest of a broad audience. Unlike e-books, blog posts, videos, and podcasts, webinars allow for two-way conversations while still providing audiences with knowledge and information.


With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum.

New technologies and tech disruptions are mandating newer ways of working. Constantly evolving customer expectations and buying behaviour are pushing marketing organisations to deliver results and high impact, all the time.

B2B marketing teams are under pressure to deliver high performance. They have to deliver results that have clear attribution to marketing efforts.


AI Technology And Creativity Are Intertwined In Marketing
SmartDataCollective, September 12th, 2022
AI and creativity are twin pills in the field of marketing and must be treated as such.

Big data technology has helped many companies improve efficiency and address some of the top challenges they have encountered in recent years. A growing number of businesses have invested in AI to improve their business models. As a result, the market for AI technology is projected to be worth over $420 billion by 2028. Surveys have shown that 90% of the top businesses use AI, even though only 37% of companies use it at all.

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