Have you noticed some brand logos show up in the primary inbox in Gmail and other emails? Are you wondering how these brands are able to show their logos instead of just their first letters in the avatar slot? Do you also want to personalize your emails this way?
If your answer to any of these questions is yes, here's the solution you're looking for: Verified Mark Certificates (VMCs), digital certificates that make it all possible. Conceptualized and primarily developed by Entrust, VMCs enable organizations to display their registered trademark logo alongside emails in their customer's inbox. BIMI (Brand Indicators for Message Identification) are the guidelines that standardize how to get your logo to appear on email.