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Amazon's new Manage Your Experiments features help sellers develop conversion-driving content, increasing their sales by up to 25%

At Accelerate, Amazon's annual seller conference, Amazon (NASDAQ: AMZN) announced new features to Manage Your Experiments, a tool that helps sellers optimize content on product detail pages to drive higher rates of conversion, increasing their sales by up to 25%. Amazon also enhanced the Product Opportunity Explorer and Search Analytics Dashboard with new capabilities that help brands analyze marketing campaigns and identify areas to acquire new customers and drive repeat purchases.

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