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Oracle News

80 percent of consumers have purchased products in direct response to social media content

Social media influencers and online communities are reshaping how consumers form opinions, buy from brands, and get their questions answered, according to a new study from Oracle and Brent Leary, partner, CRM Essentials. The study of more than 2,000 adults, ages 18 to 80 in the United States, found that consumers, particularly Gen Z, are increasingly turning to social media influencers and online communities to make purchasing decisions and receive

Investor-owned utility implements Oracle Energy and Water applications to integrate trusted data, reduce costs through automation, and enrich customer service

Madison Gas and Electric (MGE)'s investment in its Wisconsin service territory dates back more than 150 years. To continue to deliver reliable energy and services to its 159,000 electric and 169,000 gas customers, the company is digitizing its operations with Oracle.

As part of a larger 'Enterprise Forward' strategy, MGE recently implemented Oracle Utilities Customer to Meter, a complete customer information system (CIS) and advanced meter solution, and Oracle Fusion Cloud Customer Experience (CX).

As the fight for talent gets fiercer, businesses across all industries are challenged to find, hire, develop, and retain talent.

This is especially noticeable in the software industry and as NetSuite grows its customer base, we are seeing demand for NetSuite expertise and qualified consultants at an all-time high. To help our partners who often don't have the time, infrastructure, or capacity to train new talent-as well as support a broad NetSuite partner ecosystem to give our customers greater choice-we are introducing SuiteLife Campus.

SuiteLife Campus is a talent development initiative that helps our partners expand their teams by offering accelerated training to new college graduates or career change candidates to create a stronger, more diverse ecosystem of NetSuite consultants. The initiative energizes students' career trajectories within the NetSuite ecosystem and helps our partners reduce costs and realize faster ROI on new hires.

With eyes on efficiency and cost control, Williams moves finance and operations processes to Oracle Cloud ERP

Williams Companies (NYSE: WMB), a Fortune 500 company that handles nearly 30 percent of the natural gas in the United States, has moved finance and operations to the cloud with Oracle. Oracle Fusion Cloud Enterprise Resource Planning (ERP) will play a critical role in providing Williams with real-time insights and control over costs, in addition to reducing its own energy consumption with SaaS.

To improve productivity and simplify its finance and operations processes, Williams needed to replace its legacy financial management system with a modern cloud solution that would enhance visibility and governance across its business. After careful evaluation, Williams selected Oracle Cloud ERP for its ability to automate and manage key financial data on a single, highly secure and scalable cloud platform as well as joint venture management capability to distribute costs and revenue efficiently and accurately among partners.

Independent research firm recognizes Oracle Advertising and Customer Experience for its 'strength in product vision and execution roadmap' in commerce

Oracle announced that it has been recognized as a Leader in The Forrester Wave: B2B Commerce Solutions, Q2 2022. This report evaluated the 10 most significant B2B commerce solutions providers based on 27 criteria. Oracle Commerce was one of only three Leaders and received the highest score in the current offering category and the highest possible score in the product vision, execution roadmap, and supporting product and services criteria.

According to the report, Oracle is 'now firing on all cylinders, as all CX apps were rewritten on the quickly evolving Oracle Cloud. The company has strength in its product vision and execution roadmap; Oracle Commerce (cloud) is an integral (and admirably loosely coupled) part of its larger advertising and CX portfolio.'

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