For a great example of brand loyalty, look no further than the NFL's San Francisco 49ers. The 49ers are famous for their passionate fan base, which is one of the most loyal in professional sports.
How does one of the most successful sports franchises in America cultivate a fan base that is so intensely loyal? The answer lies in business models that are heavily focused on fan engagement, treating customers as a relationship rather than a transaction.
In this episode, we talk with Alex Chang, the Chief Marketing Officer of the San Francisco 49ers, for practical lessons on brand loyalty that we can apply to our organizations.
The conversation includes these topics:...