TechTalk Summits: Making Your Business Case For A Digital Transformation (Dec. 9th)
IT - Marketing

Key Metrics To Track For B2B Marketing
Business 2 Community, November 16th, 2021
B2B marketing metrics are critical components to the success of your organization

"Knowing how to correctly measure your marketing efforts can give you a leg up over your competition. Without metrics, your team is at a significant disadvantage in understanding campaign success, implementing strategy improvements, and troubleshooting any reoccurring issues.

But, with so much data available, the question then becomes which data points or metrics should I be the most concerned about? Too much data, without clarity or understanding, can cause confusion, indecisiveness, or worse, making decisions based on incorrect assumptions..."


Only 40% feel their audience building and targeting capability is strong; 54% of C-suite respondents recognize manual data wrangling as a significant challenge

"Over one-third of Chief Marketing Officers (CMOs) don't trust their marketing data according to the latest research from leading marketing data analytics platform Adverity. What's more, there is a growing divide between data analysts and marketers when it comes to trusting their data.

A third (34%) of marketers don't trust the data they are given to inform campaigns. A number that rises to 41% among their data analyst colleagues-posing a new challenge for the C-suite charged with driving marketing results. Yet, the very same divide deepens at the leadership level - with 51% of Chief Technology Officers (CTOs) & Chief Data Officers (CDOs) lacking trust in the data compared to 34% of CMOs..."


3 Challenges Of Marketing Your Maturing Business
Business 2 Community, November 18th, 2021
Running a business is a wild ride. I really didn't know what I was signing up for 10-ish years ago when I decided to try this online business thing.

"I really didn't know what I was signing up for 10-ish years ago when I decided to try this online business thing.

It brings up all your unhealed stuff. Oh you were a gifted kid who found you couldn't live up to the wild expectations people had of you so you developed a coping mechanism of just not trying anything you weren't guaranteed to excel at and now have a deeply ingrained imposter complex and praise kink?

Yeah, that's definitely going to show up.

Plus there are a million new skills you need to learn, especially in the bootstrapping startup phase.

Not to mention a million failures to cry about behind your computer before you pick yourself up, dust yourself off, and start all over again..."


Content experience management is on top of the mind of every marketing team, yet only a handful are actually able to meet the benchmarks

The Predictions Series 2022 continues with more industry experts sharing their crystal ball insights into what 2022 will have in store for digital advertising and marketing. Recent trends reveal the explosive growth in hyper-personalized content delivered across channels. New capabilities in AI-based speech technology, Metaverse, NFT, and gaming have all converged at critical junctions of Content Development and Marketing, allowing brands to accentuate their overall perception in digital channels.

A Guide To Navigating Startups As A Marketing Leader [Podcast]
Business 2 Community, November 18th, 2021
It can't be understated: Being a marketing leader of a startup can be crazy and chaotic. Out of the million tech startups formed every year, only 60% make it to series A, 20% make it to series B, and only 200 go IPO

"The good news, however, is that once you make it, you have a strong chance of continued success.

Our guests today, Leela Gill, VP of Marketing & Design at Intelligence Node, and Vijay Damojipurapu, Founder and Principal at Stratyve, share two strategies to help grow your business and reinforce your position as a marketing leader..."

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