IT decision-makers expect data and analytics investments to help organizations improve internal business processes, boost customer insight and engagement, and enhance customer service support, according to a report from IDG
"The firm surveyed 514 IT decision-makers between February and April 2021.
Companies will spend, on average, $11 million on data-driven initiatives in the next year, according to the survey. Four in 10 executives project data and analytics spend will grow in the next 12 to 18 months.
Though organizations have found value in data and analytics investments, the full potential still lies ahead for businesses, according to IDG. Just 46% of companies have a clearly defined and communicated data and analytics strategy to rely on..."