As brands and agencies look to diversify their media portfolios in ever-changing traditional web, IBM offers Watson AI for OTT market, where industry collaboration is critical to achieving scale
IBM announced the expansion of IBM Watson Advertising Accelerator for OTT and video, designed to help marketers move beyond contextual relevance alone. Accelerator aims to leverage artificial intelligence to dynamically optimize OTT ad creative for improved campaign outcomes at scale, not dependent on traditional advertising identifiers. While compatible with most streaming platforms, IBM is partnering closely with Xandr, an industry leader in programmatic and converged video solutions, to help scale adoption of Accelerator.
According to eMarketer, in 2020 streaming households outnumbered traditional cable households for the first time, and 27% of cable households are expected to switch in 2021. With this growth, many brands may seek to increase their streaming ad budgets to better target their core groups. According to a survey conducted by the IAB, at the end Q1 2021 media buyers plan to increase U.S. spending for digital video, including CTV/OTT, to 20% of their total media budgets this year.
Addition of Turbonomic will enable businesses to assure application performance using AI and cut costs by optimizing the deployment of IT resources across development, test and production environments
IBM announced a definitive agreement to acquire Turbonomic, an Application Resource Management (ARM) and Network Performance Management (NPM) software provider based in Boston, MA. The acquisition will provide businesses with full stack application observability and management to assure performance and minimize costs using AI to optimize resources - such as containers, VMs, servers, storage, networks, and databases. This will ensure they can dynamically and more efficiently assess and manage the performance of any application, anywhere. Financial details were not disclosed.
The acquisition complements IBM's recent acquisition of Instana for application performance monitoring (APM) and observability, and the launch of IBM Cloud Pak for Watson AIOps to automate IT Operations using AI. By acquiring Turbonomic, IBM is the only company that will be able to provide customers with AI-powered automation capabilities that span from AIOps (the use of AI to automate IT Operations) to application and infrastructure observability - all built on Red Hat OpenShift to run across any hybrid cloud environment.
Company unveils plans to ship new container-native software defined storage solutions designed to help companies expand data availability across complex hybrid clouds for greater business performance and resilience
IBM announced major innovations across its storage portfolio designed to improve the access to, and management of, data across increasingly complex hybrid cloud environments for greater data availability and resilience.
First, the company announced plans to launch a new container-native software defined storage (SDS) solution, IBM Spectrum Fusion in the second half of 2021. The solution will be designed to fuse IBM's general parallel file system technology and its data protection software to give businesses and their applications a simple and less complex approach to accessing data seamlessly within the data center, at the edge and across hybrid cloud environments.
HCL CyberSecurity Fusion Centers to Leverage IBM Cloud Pak for Security for Unified Threat Management
Today IBM Security announced it has collaborated with HCL Technologies (HCL) to help unify and streamline threat management for clients via a modernized security operation center (SOC) platform. HCL's Cybersecurity Fusion Centers will be designed to take advantage of IBM's Cloud Pak for Security, to help create a unified security platform to connect security teams, tools and processes across the threat lifecycle. This collaboration builds on HCL and IBM's recent alliance expansion to help organizations with digital transformation.
HCL's Cybersecurity Fusion Centers deliver threat management services to clients around the world through six global state-of-the-art security operations and response facilities. IBM's Cloud Pak for Security will serve as the foundation to connect security tools, data and workflows with HCL customers. Cloud Pak for Security is an open, containerized software platform which allows companies to quickly integrate a wide range of security data, tools and clouds for deeper insights into threats across hybrid cloud environments.
Annual ranking introduces first measure of hospitals' contributions to community health with a focus on equity, developed by IBM
IBM Watson Health announced its 2021 Fortune/IBM Watson Health 100
Top Hospitals and 15 Top Health Systems award winners, naming the
top-performing hospitals and health systems in the U.S. This year's
ranking of top hospitals introduces a measure of hospitals' contributions
to community health with a focus on equity, along with measures of
clinical outcomes, operational efficiency, patient experience, and
A team of experts at the Johns Hopkins Center for Health Equity and
the Bloomberg American Health Initiative at the Johns Hopkins Bloomberg
School of Public Health, developed the measure of hospital contributions
to community health with a focus on equity.
See all Archived IBM News articles
See all articles from this issue