You've probably heard of CRM software -used it in the past, gotten sales calls about adopting one, wistfully wished your customer data was nicely organized inside one

"But if you haven't, don't worry. I myself was once a wet-behind-the-ears college intern throwing acronyms around like candy without any clear idea what the letters stood for...

CRM stands for customer relationship management. So do you need CRM? Yes. All businesses need to have an organized way of keeping track of clients and prospects as they move through their customer journey. But do you need CRM software? This depends on your business size, model, industry, customer type, and more. So in this post, I'm going to:

  • Demystify exactly what CRM platforms are and how they help with sales and marketing.
  • Cover the pros and cons of implementing CRM for small businesses in particular.
  • Discuss costs and crucial features to look for when considering a CRM for your business.

By the end of this post, you'll have a firm understanding of the role a CRM plays in business growth as well as the potential value it could have for your small business..."

See all Archived IT - CRM articles See all articles from this issue