Why do sales reps refuse to use their CRM systems? How can you ensure that they use customer relationship management (CRM) effectively?

"Two very valid questions with answers that aren't all that clear. Sales is very people-oriented, and all people have very different approaches, viewpoints, likes, and dislikes. However, with a little digging, three reasons your sales team won't use CRM will bubble to the surface. So let's take a look..."

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