InformationWeek: Open-Source Software Supply Chain Security and Management (Jan. 31st)
IT - Marketing

8 Outbound Lead Generation Tactics To Drive Sales Fast
Business 2 Community, September 16th, 2020
With all the focus on the great returns that inbound lead generation provides, outbound lead generation has been left in the dust. But outbound lead generation techniques are still great for converting your target audience and driving sales fast

"The key to outbound lead generation is the way you implement the strategies. Well-designed and executed outbound techniques do work.

Let's discuss some of the benefits of outbound lead generation, the difference between inbound and outbound, and eight great tactics that you can use in your marketing strategy..."

How To Use Demand Generation And Marketing Automation For Growth
Business 2 Community, September 16th, 2020
96% of the people who visit your website are not prepared to buy anything yet

"That means most of your visitors need to be 'nurtured' in some way or another before they turn into customers.

Getting consistent website traffic is only half the battle. You need to have a strong strategy in place if you want to move your visitors further along the funnel.

This is why you have to focus on demand generation.

Demand generation creates the urge to learn more about your business. It also includes any activity that helps drive awareness or interest in your product or service.

Now we're going to talk about demand generation, how it differs from lead generation, and how marketing automation can help you in demand generation for overall success..."

Lead Generation: 3 Ways To Generate Leads In 2020
Business 2 Community, September 14th, 2020
There are two kinds of people in the world. Those who go all out in their effort to get the job done, and those who coast along on the law of least effort

"Those who chase after opportunities, and those who wait for opportunities to come to them. All our lives we've been told it's better to be the first kind, but what if for once there was nothing wrong with waiting for things to happen?

That's the idea behind lead generation strategies. Lead generation is a key part of an inbound marketing strategy aiming to naturally draw Internet users to your website by offering them relevant targeted content.

In this article, we'll learn exactly what lead generation is and why this strategy is so important for companies. We'll also see three techniques to generate leads in 2020..."

The 5 'Whys'
Business 2 Community, September 15th, 2020
The '5 Whys' is a tool developed decades ago, attributed to Sakichi Toyoda in developing the Toyota Production System

"Anyone involved in TQM or Lean knows about the '5 Why's,' and how to leverage them.

It's one of the most powerful collaborative tools to help us help our customers learn and think differently. It's the foundation of value-cocreation.

The tool is almost too simple..."

The Ultimate Guide To Marketing Automation
Business 2 Community, September 17th, 2020
Marketing automation is no longer a passing trend

"And although some still might be skeptical of what automation is truly capable of, businesses en masse are already leveraging it to 10x their growth.

In this guide, we'll break down everything you need to know about marketing automation and accelerating your business's growth..."

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