Most of us practice some sort of annual-cleaning ritual. We reorganize by cleaning out closets, drawers and garages to bring some order back to our homes and our lives
"Purging what has become old and outdated helps make room for the new items we need to add. Much like spring cleaning your home, businesses should take time to make sure their CRM is updated and ready for all sales efforts, as well as confirm staff are properly using the analytics tools they have in place for informed reporting. These checks and balances on essential marketing and sales tools help ensure you are following best practices for outstanding results.
In part one of this two-part series, we analyze the importance of your B2B CRM and maintaining it to showcase the most current and appropriate contacts for your marketing and sales efforts..."