Social media has really changed customer service behavior in recent years
"The days of telephone, fax, letters and email are gone and social media is becoming more prominent when it comes to offering customer support and services. According to Invespcro, more than 80% of customers use social media to engage brands. This is huge! In other words, your would be losing big if you don't invest in social media customer support. If you fail to monitor the market, stay on top of the latest trends and strategize, you risk being left behind in an era where everything seems to move very fast..."