Avoid These B2B Tech Marketing Mistakes
Business 2 Community, July 27th, 2020
July 27, 2020,
Volume 268, Issue 5

Every B2B tech marketing effort starts with good intentions. But not every B2B tech marketing effort works out well. If you're struggling to market effectively, here are three things that may be going wrong

"1. You haven't refined your market or developed your message effectively.

I've grouped these two things (market and message) together because they're closely intertwined; without an understanding of your market, you can't really shape your message effectively. Good marketing starts with a well-defined market and a crystal-clear message. If you're not starting with these things, you're probably doing bad marketing..."

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