What We Learned Shifting Red Hat's Premier Event To A Virtual Experience
Red Hat News, July 23rd, 2020
July 23, 2020,
Volume 268, Issue 4

"Learn to pivot" has been the mantra for 2020. Like most businesses, March 2020 was a challenging time for us on the Red Hat marketing team

"With COVID-19 spreading across the world, and businesses sending their employees to work from home, it became clear that Red Hat Summit, scheduled to be hosted in April in San Francisco, could not go on as planned.

By mid-March we were in full pivot mode to change Red Hat Summit, the premier open source technology conference, from an in-person event to a full digital experience. The challenge -- that the event would still immerse our attendees in everything that makes a Red Hat event special. It was certainly an exciting ride, and on April 27, we opened the Summit virtual experience to the world. In the end, we had more than 50,000 attendees from more than 100 countries visit the live environment. We learned a lot of lessons along the way - below are a few successes we had while pulling off this event, and a one tip for improving a virtual experience..."

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