Knowledge is power. I'm sure you've heard this before, and it's as true in Sales as anywhere else. If a salesperson knows their product like the back of their hand, there's hardly a question or objection they can't answer and overcome
"That's why ongoing product knowledge training needs to be a priority in every sales team.
So, today, I'm going to walk you through five key areas you need to focus on for successful product knowledge training so your reps can start winning more deals.
The Pitfalls of Poor (or no) Product Knowledge Training
Product knowledge may seem like something that shouldn't need formal training. After all, shouldn't your sales reps be doing research and gathering that information themselves?..."
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