Trigger events are a great way to fuel your lead generation efforts. If your sales team doesn't practice using them while prospecting, then you're missing out on opportunities
"Once you know what to look for, identifying trigger events becomes second nature, leading to more revenue for your own business and greater value to your customers.
What Is a Trigger Event?
Trigger events are changes that happen at a prospect's business and make your product or service more relevant than before.
When a trigger event happens, it's the ideal time to reach out to your prospect and determine if now is the right time to move forward on a buy..."
Read More ...