Not a week goes by without a new software company or third-party add-on solution entering the CRM marketplace

"Gartner continues to find that CRM is not only the largest enterprise application software segment but also the fastest growing. Being that proven, larger, and leading CRM platforms, such as Salesforce or Microsoft Dynamics 365, help improve client attraction, acquisition, retention, and loyalty en route to increasing corporate profits, the continued growth and popularity of CRM software is not surprising. The influx of new offerings and the speed at which vendors are now releasing new features and functionality make it challenging to keep track of all your existing code and future options for sure!

In light of all the innovation in the CRM and cloud technology sector, how do you know when it's time and absolutely necessary for a CRM upgrade, to switch to a different system, and/or to perform a deep diagnostic of your end-to-end marketing, sales, and service processes?..."

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