HP Study Reveals Optimism Among SMB Business Owners
HP News, July 23rd, 2020
July 23, 2020,
Volume 268, Issue 4

Bouncing back will require SMBs innovation in work processes, flexible work options and customized products and services

"HP Inc.'s latest study on SMBs in Asia-Pacific, 'Survival to Revival', surveying 1,600 SMBs across eight countries in Asia reveals over 50 percent of small-medium business owners expect not just to survive but thrive following the pandemic and feel that digital transformation will be a key part of this revival. In response, HP is introducing integrated services-based print solutions including an HP Roam for Business bundle to make it easy to print on the go and enhanced HP SecurePrint a flexible, cloud-native solution that releases documents only to authorized users.

Some 60 percent of respondents see digital transformation as key with innovation in work processes, flexible work options and customized products and services identified as future strategies. However, cost effective solutions are required given cashflow remains top of mind and SMBs are unclear where to look or what such solutions are available..."

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