Your B2B tech firm can have the best sales team in the world, but if you don't have the right marketing strategy and tools, you'll struggle to bring in leads
"Lead generation is a crucial part of any B2B tech marketing plan, but it's also complex and can feel intimidating.
Let's make it a little easier. Good work happens with good tools, and these ten B2B tech marketing tools are a great place to start.
1. Google My Business
Have you ever googled a place to eat and seen the little box come up with several different businesses in it? This is what's affectionately known by marketers as the 'snack pack.' It's a small section of Google search results that highlights businesses in your area that match your search. If your business is impacted by location, you want to appear here..."
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