Big data might be our most epic clue to what the future of CRM software will look like
"Last summer, Dr. Mark van Rijmenam wrote a compelling article about the growing use of big data in customer relationship management (CRM) technology. Rijmenam said that CRMs have evolved as big data helps add new layers of nuance to the technology.
In order to understand the role of big data with this technology, it is important to develop a foundation in big data technology in general..."
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