Big data might be our most epic clue to what the future of CRM software will look like
"Last summer, Dr. Mark van Rijmenam wrote a compelling article about the growing use of big data in customer relationship management (CRM) technology. Rijmenam said that CRMs have evolved as big data helps add new layers of nuance to the technology.
In order to understand the role of big data with this technology, it is important to develop a foundation in big data technology in general..."
COVID-19 has turned the business world upside down. The crisis will bring some companies to the edge, and unfortunately for some the game will be over
"As we move into the next stage of recovery, business leaders need to tread the line between protecting their customers and employees, and safeguarding their own livelihood.
The light at the end of the tunnel is dim, but it's there. Economists are weary about what the immediate future holds, and rightly so. Businesses need to rethink their strategies, have a fair look on how they manage every aspect of their business, focus on developing relationships with existing customers, and innovate ways to get new customers into their pipeline..."
If you search for "why CRM fails" you get over three million results...
"Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused -- because sales teams don't want to use software that makes them glorified data entry clerks and still doesn't 'work.'
As a CRM industry veteran, this ongoing failure rate hits close to home, and in my experience is much higher. I used to work with companies who would buy this system for an exorbitant amount of money and then need to spend millions, sometimes tens of millions, hiring a firm like mine on its deployment. Even after so much time and money, it was still commonplace to see that less than 10 percent of their salespeople were logging into the system..."
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