Lead Generation vs. Demand Generation: What's The Difference?
Business 2 Community, June 19th, 2020
June 19, 2020,
Volume 267, Issue 3

How do you understand the difference between lead generation vs demand generation?

"I posed this question to four different friends who work in various spheres of marketing, and here are the responses I got:

  • Demand generation is part of lead generation
  • Lead generation is part of demand generation
  • They're the same. Saying 'demand gen' is just trendy right now
  • Why are you asking me this? Aren't you supposed to be at work?

You bet I'm supposed to be at work, but first, let's dispel the fundamental confusion around lead generation and demand generation that these responses illustrate. Once you have a practical framework for understanding the similarities and differences, it becomes clear why both should be present in your strategy and tactics..."

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