5 Scarcity Marketing Tactics That Can Boost Your Sales
Business 2 Community, June 18th, 2020
June 18, 2020,
Volume 267, Issue 3

It's no secret that scarcity marketing works wonders for businesses

"People always have this fear of missing out (FOMO), and it is what motivates them to act. Thanks to this FOMO, scarcity marketing gets to thrive.

But what is scarcity marketing?

It's a marketing tactic whose foundation lies with the law of supply and demand. According to this concept, items in low supply often cost more. This makes scarce products to appear more valuable than what they actually are, so people would want to buy them..."

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