The universal lament of sales people is, 'Why aren't my customers buying? I'm busting my ass selling to them?'
"We make dozens of prospecting calls, send hundreds of emails. We find customers with some level of interest, then do everything we can to convince the customers to buy our products.
We train ourselves about our products, become masters at pitching them and comparing them favorably with the competition. We spend hours mastering the 'killer demo.' We know how to handle every objection, we've mastered closing techniques..."
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