Small and medium businesses need a strong social media strategy to stand out in overcrowded market places
"Having a good social presence can help build loyalty in customers, authority in markets, and hype for your brand. Social media is also a powerful PR tool, with journalists often asking for story tips online.
But having a social media presence alone isn't enough, you need to have a good and solid plan for how to best utilize your platforms.
Creating a social plan allows you to think about your brand messaging ahead of time, be prepared for social media holidays and other big events that can have an impact on your business, and throughly plan advertising and marketing campaigns..."
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