Why Linkedin May Be The Most Effective Social Media Platform Of Our Time
Business 2 Community, April 27th, 2020
May 10, 2020,
Volume 266, Issue 1

When most people talk about social media, they're usually referring to platforms like Facebook or Instagram, but rarely think of LinkedIn as part of the vast array of social media platforms available

"We tend to assume that LinkedIn isn't such a valuable place to be and often, even businesses make this mistake, assuming that it would be far more beneficial to focus on their presence on Twitter, for example. There is a logic behind this - LinkedIn is a place for businesses, but I'm looking to advertise to real people, and they are going to be on other, more laid-back platforms, so I might as well go there, too.

This logic is flawed. Why? We're just about to show you," writes Barion McQueen in Business 2 Community.

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