Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected-and, even better, easily duplicated.
"Although mastering the entirety of agency sales takes practice and experience, understanding how to properly articulate the value you will bring to a potential client in a written proposal is something that can be templatized and adjusted to fit each new prospect's specific needs.
Having an organized format for writing proposals will help you get right to the point and effectively convey the value you are offering so that you can create proposals to win new business without reinventing the wheel. In this post, I will walk you through my step-by-step process for writing client proposals in order to give you a template for organizing your thoughts..."
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