In today's evolving business environment, every operational decision is critical -- and that includes best practices for managing the customer journey
"The customer relationship management platform is an integral part of the process. In fact, 91 percent of companies with more than 11 employees use a CRM system.
Because of the time it saves and the structure CRM delivers (and its ever-growing importance in the overall sales tech stack), it can seem daunting for businesses to make a switch, but the reality is there are a few clear signs that it's time to make a CRM change, even if it means rebuilding integrations and essentially starting from scratch..."
With 89 percent of companies competing primarily on the basis of customer experience, customer service has become a critical function for any business to perform and grow
"To drive differentiation, businesses must integrate service into every interaction point of the customer journey, including the sales cycle.
However, the level of support and engagement that customers receive during the purchase experience often falls short of expectations in the current marketplace. In fact, 77 percent of B2B buyers claim that their latest purchase was 'very difficult.' To help ensure your buyer's journey is an effortless one, businesses will want to bridge silos and close gaps between sales and support. Read on to learn the top three ways customer service teams can benefit from an integrated sales CRM..."
Does your customer relationship management strategy have what it takes to reach Generation Y?
"It's estimated that by 2021, an additional US$394 billion in revenue could be gained from artificial intelligence adoption in CRM activities in the U.S.
As companies grow and technology evolves at a faster-than-ever pace, collecting, storing and providing data is becoming a bigger and bigger task. No customer -- and certainly not your millennial customer -- will wait around if you're not able to provide an answer or solution right away..."
If you're looking for a strategy to get ahead when it comes to customer acquisition, Machine Learning can be your secret weapon
"While Machine Learning does fall under the larger category of Artificial Intelligence (AI), it's a bit more specific and can be an extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine Learning, however, can automate tasks and apply predictive analytics that drive meaningful growth. Machine Learning is the AI focal point for your Customer Relationship Management (CRM) tool and can be the key to boosting your customer acquisition..."
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