How Business Professionals Can Improve Their Data Management
Information Age, March 17th, 2020
March 17, 2020,
Volume 264, Issue 3

Doug Laney, principal, data & analytics strategy at Caserta, discusses how business professionals can manage their data more effectively

"While attending and speaking at the TDWI Strategy Summit recently, I got to chatting over lunch with a couple data and analytics luminaries I've known for years: Professor Hugh Ryan (University of Georgia, Terry College of Business), and Marie Clark (GE entrepreneur in residence, and founder of Ambient Intelligence). We were noting how quick many organisations are to hand the keys to BI tools over to business professionals without them having a sufficient appreciation of the data itself, and in a moment of clumsily adapted political nostalgia, I blurted out: 'Ask not what your data can do for you, ask what you can do for your data.' We had a quick laugh, then got down to outlining what this means..."

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