Where Should You Spend Your Marketing Budget In 2020?
Business 2 Community, March 10th, 2020
March 10, 2020,
Volume 264, Issue 2
In general, small businesses allocate 7% to 12% of their gross revenues to marketing.
"This compares with the Small Business Administration's suggestion of spending 7% to 8% on marketing. Of that amount, the total budgeted to digital marketing is expected to rise to 45% in 2020 compared to 42% in 2019. The biggest share of digital marketing expenditures will go to video marketing, and social media ads will account for 25% of the average digital marketing budget. Let's dig a little deeper to see how you should spend your marketing dollars..."
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