Where Are Enterprise Marketers Allocating Their Budgets?
Business 2 Community, February 25th, 2020
February 25, 2020,
Volume 263, Issue 4

Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline

"In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were allocated to websites, digital commerce, mobile marketing, social marketing and digital advertising.

However, overall growth of marketing budgets is stalling and slightly on the decline this past year. Average budget over the past few years has hovered around 11% of company revenue, with it declining from 11.2% to 10.5% this past year..."

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