Will CRM Innovation Make You Or Break You?
Destination CRM, February 27th, 2020
February 27, 2020,
Volume 263, Issue 4

Every year after the 'conference season' is a great time for getting a perspective on where vendors are focusing

"... understanding where customers are in terms of adopting innovation; and assessing the consulting firms and integrators that need to make everything come together. Those of us who are focused on adoption and practical application of CRM engage in lots of conversations to better understand the critical elements of success and failure.

One of the consistent undercurrents at vendor conferences is when existing users are trying to source conversations with other users around which new products are being successfully put to use by existing customers. Of course, vendors are consistently pushing this agenda with sessions that include specific case studies on how customers have achieved results with their innovations..."

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Other articles in the IT - CRM section of Volume 263, Issue 4:
  • Will CRM Innovation Make You Or Break You? (this article)

See all archived articles in the IT - CRM section.